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L'Oreal Haircare Brand Partners With TerraCycle For Chinese Recycling Program

May 11, 2017: 12:00 AM EST
Ultra Doux, L'Oreal's natural hair care brand in China, signed a partnership deal with recycling company TerraCycle. Started in the US in 2011, the recycling partnership makes Ultra Doux China's first brand to offer consumers a complete recycling solution for haircare packaging waste. Consumers or communities, by signing up for the program, can collect and send haircare packaging to TerraCycle for free.
"L’Oreal’s Ultra Doux Goes Green with TerraCycle", Marketing-Interactive, May 11, 2017, © Marketing magazine Online
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