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L'Oreal Says China Sales Grew 7.7 Percent In 2014

March 31, 2015: 12:00 AM EST
L'Oreal reported sales in mainland China grew 7.7 percent to 14.3 billion yuan, or $2.31 billion, in 2014, compared with the previous year. According to the French cosmetics company, 2014 marked the 18th consecutive year of growth in the country, the second-largest cosmetics market in the world. L'Oreal China CEO Alexis Perakis-Valat said his company's growth in China was driven by increased investment in research and innovation, online sales growth, channel expansion, and the contribution of the MAGIC mask brand.
"L’Oreal sales rise by 7.7% in the Chinese mainland year-on-year", Global Times , March 31, 2015, © Global Times
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