L'Oreal Says China Sales Grew 7.7 Percent In 2014

L'Oreal reported sales in mainland China grew 7.7 percent to 14.3 billion yuan, or $2.31 billion, in 2014, compared with the previous year. According to the French cosmetics company, 2014 marked the 18th consecutive year of growth in the country, the second-largest cosmetics market in the world. L'Oreal China CEO Alexis Perakis-Valat said his company's growth in China was driven by increased investment in research and innovation, online sales growth, channel expansion, and the contribution of the MAGIC mask brand.