L’Oréal Targets Bigger Share Of Beauty Market In Indonesia

L’Oréal aims to increase its share of Indonesia’s beauty products market from its current 10 percent to 15 percent by expanding sales of its products in beauty salons across the country. As part of its sales expansion efforts, the company helps salons develop their technical skills and salon management capabilities. L’Oréal growth in Indonesia outpaces the company’s global growth. Growing demand has convinced the company to increase its investments in the country, where consumer confidence increased for the fourth consecutive quarter in April–June, according to Nielsen.