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L'Oréal Survey Shows Most Women In China Believe Makeup Helps Improve Personal Charisma

June 25, 2012: 11:47 PM EST
About 93 percent of consumers in China said that makeup helps improve personal charisma, while 83 percent agreed that makeup boosts self-confidence, according to an online survey conducted by L'Oréal. Results of the survey also show that about 79 percent of male respondents believe makeup can increase attraction from the opposite sex. Other findings indicate that women are aware of the importance of makeup, with 80 percent of women respondents saying they use makeup on a daily basis, and 37 percent indicating they put on makeup 3–4 times a week.
Li Fangfang , "L'Oreal gives makeup a makeover in China", China Daily, June 25, 2012, © China Daily Information Co (CDIC)
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