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L’Oréal Luxe's Growing Brands Gain Market Shares In Asia Pacific

August 8, 2013: 12:00 AM EST
L’Oréal Luxe’s beauty care brands, Kiehl’s, Biotherm, Helena Rubinstein, and Yves Saint Laurent, are seeing growing sales in China and other emerging markets in the Asia-Pacific region. First introduced in May 2006 at the Hong Kong International Airport, Kiehl’s is expected to become one of the top 3 skincare brands in the region soon despite its limited distribution, the company said. After a period of revaluation and redevelopment, the Helena Rubinstein brand of skincare products was re-launched by L’Oréal Luxe. Biotherm has also been transformed as a brand, supported by the “Beauty From The Deep” rebranding campaign. Also, the company revamped and repositioned its Yves Saint Laurent brand in China and other markets in the region.
Rebecca Mann, "L’Oréal Luxe's developing brands advance in Asia Pacific", The Moodie Report, August 08, 2013, © TheMoodieReport.com
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