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L'Occitane Opens Online Store On Alibaba's Tmall Portal

December 5, 2014: 12:00 AM EST
French skincare brand L'Occitane opened its online store on Alibaba Group Holding Ltd.'s shopping portal Tmall on December 1, 2014. Seeing its products already being sold on the ecommerce platform without its permission, L'Occitane decided to do the selling online to Chinese consumers itself. Many leading beauty and personal care brands opened their Tmall stores in 2014, encouraged by Alibaba's promise to remove unauthorized sellers of their products from its online platform once these brands opened their own branded stores. For example, after Burberry and Estee Lauder opened their stores, Alibaba removed all third-party sellers of their products.
Kathy Chu, "L’Occitane Launches Online Store on Alibaba’s Tmall Site", Wall Street Journal, December 05, 2014, © Dow Jones & Company, Inc
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