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Johnson & Johnson Buys Shanghai-based Baby Supplies Vendor Elsker

January 16, 2013: 12:00 AM EST
Johnson & Johnson acquired Shanghai, China-based Elsker, a competitor in the baby supplies market. Established in 2006, Eslker grew from a 5 million yuan company to earn 300 million yuan in 2011. Elsker’s sales grew 70 percent year over year to about 500 million yuan in 2012. Johnson & Johnson’s purchase of Elsker was aimed at protecting its market share, according to some analysts.
Kang Xiaoxiao, "Johnson & Johnson acquires Elsker for 650 mln yuan", Morning Whistle, January 16, 2013, © 21st Century Media Group
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