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Japan’s Yakult Fined For Claiming COVID-19 Prevention

September 6, 2021: 12:00 AM EST
The Shanghai subsidiary of Japanese sweetened probiotic milk beverage brand Yakult (Tokyo) has been fined $69,767 by Chinese provincial regulators for claiming that probiotics play an important role in COVID-19 prevention and treatment. The misleading advertising reportedly helped boost the company's beverage sales, while hindering fair competition. The company reportedly also improperly cited the Protocol for Diagnosis and Treatment of Novel Coronavirus Pneumonia in the promotion, which would have generated medical trust in the Yakult lactobacillus beverage among the public.
Hu Min, "Yakult beverage company fined for misleading advertising", Shine.cn, September 06, 2021, © Shanghai Daily
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