We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Japan’s Yakult Fined For Claiming COVID-19 Prevention

September 6, 2021: 12:00 AM EST
The Shanghai subsidiary of Japanese sweetened probiotic milk beverage brand Yakult (Tokyo) has been fined $69,767 by Chinese provincial regulators for claiming that probiotics play an important role in COVID-19 prevention and treatment. The misleading advertising reportedly helped boost the company's beverage sales, while hindering fair competition. The company reportedly also improperly cited the Protocol for Diagnosis and Treatment of Novel Coronavirus Pneumonia in the promotion, which would have generated medical trust in the Yakult lactobacillus beverage among the public.
Hu Min, "Yakult beverage company fined for misleading advertising", Shine.cn, September 06, 2021, © Shanghai Daily
Domains
China Business
Focus Areas
Sectors
Beverages
Marketing
Regulation & Legislation
Geographies
Worldwide
North America
Asia-Pacific
United States of America
China
Japan
Categories
Companies, Organizations
Legal, Legislation, Regulation, Policy
Marketing & Advertising
Other Companies
Regulation
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.