We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

International FMCG Retailers In A Tough Battle For Market Share With Locals

February 15, 2012: 03:10 AM EST
Chinese shoppers who are buying more premium products and expanding their overall consumption of fast moving consumer goods (FMCG) contributed to an 18 percent growth in FMCG value in China in 2011, though the primary driver was inflation, according top researcher Kantar Worldpanel. The big winner during the last quarter of 2011, in terms of market share, was Walmart, which now claims 7.8 percent of the Chinese FMCG market. Other top retailers, meanwhile, are struggling, either remaining level or losing share, as Carrefour did. It’s a tough battle for international retailers, who are enduring considerable competitive pressure from China’s local retailers, who are dominant outside of the four key cities: Shanghai, Beijing, Guangzhou and Chengdu.
"China: International FMCG retailers in China reporting mixed performance in 2011 as local players fight back", Kantar Worldpanel, February 15, 2012, © Kantar
China Business
Focus Areas
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.