Increasingly Westernized Diets In China And Japan Create Demand For British Food Products

The traditional Chinese breakfast of fried rice is gradually being replaced by processed cereals, as the diets of middle class Asian families become increasingly Westernized. U.K. companies are also shipping baked beans, mushroom soup, tea, jam and biscuits. British food retailer Tesco has 100 stores in China, which is now the number one grocery shopping country in the world. Marks & Spencer reports strong demand in China for frozen salmon and cod fillets, ready-made frozen curries, chocolate-chip cookies and porridge oats. Waitrose reports sizeable demand for British specialties like tea, cereals, jam and biscuits in Japan.