We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Imported FMCG Market Is Booming In China

November 30, 2016: 12:00 AM EST
China’s domestic Fast Moving Consumer Goods (FMCG) market has slowed from five years ago. Third quarter growth was a mere 3.6 percent higher than last year, while in 2011 third quarter growth was 15 percent, according to Kantar Worldpanel. Imported FMCG is a different story, however. Sales/consumption of imported goods in China grew 18 percent during the 12 months before June 2016, six times faster than market average. Growth was driven by imported milk, coffee (+32 percent), instant noodles (+29 percent), and snacks (+26 percent). In non-food categories, hair care, personal wash and cosmetics experienced strong sales growth.
Jason Yu , "Imported goods outgrows market by 6 times", Report, Kantar Worldpanel, November 30, 2016, © Kantar Worldpanel
China Business
Focus Areas
Food Business
Personal Care
Market News
Supply Chain
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.