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Imported FMCG Market Is Booming In China

November 30, 2016: 12:00 AM EST
China’s domestic Fast Moving Consumer Goods (FMCG) market has slowed from five years ago. Third quarter growth was a mere 3.6 percent higher than last year, while in 2011 third quarter growth was 15 percent, according to Kantar Worldpanel. Imported FMCG is a different story, however. Sales/consumption of imported goods in China grew 18 percent during the 12 months before June 2016, six times faster than market average. Growth was driven by imported milk, coffee (+32 percent), instant noodles (+29 percent), and snacks (+26 percent). In non-food categories, hair care, personal wash and cosmetics experienced strong sales growth.
Jason Yu , "Imported goods outgrows market by 6 times", Report, Kantar Worldpanel, November 30, 2016, © Kantar Worldpanel
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