Hot Coffee Market Share In China Grows As Tea Declines

Market researcher Canadean reports that 82 percent of the 1.28 billion kg of hot drinks consumed in China in 2014 was tea. But despite the fact that coffee drinking accounts for a small amount (5.7 percent) of hot drink consumption, it is the fastest growing segment of the market. Canadean says the volume growth of coffee over the next four years will be 15.4 percent. Hot coffee will achieve a market share of 8.4 percent by 2019, at the expense of tea’s market share. In terms of value, the Chinese hot coffee market – worth $2.1 billion in 2014 – is expected to more than double to  $4.5 billion by 2019.