Hong Kong Sees Strong Ad Spend Growth In 2014

Total advertising spend in Hong Kong rose 16 percent to HK$49.9 billion in 2014, driven by increases in online and mobile campaigns, according to data from media-monitoring agency admanGo. The significant growth from the previous year's HK$43 billion confirmed the market forecasts made by the Hong Kong Advertisers Association and Nielsen in February 2014. Although banking and investment services accounted for the largest ad spending, Procter & Gamble held on to its spot as the special territory's top advertiser, data also revealed.