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Herbalife Restructures To Become More Vertically Integrated

July 2, 2013: 12:00 AM EST
Responding to increased consumer demand for higher quality and safer dietary supplements, and to the proliferating global array of supplement product regulations, Herbalife has decided to vertically integrate its operations. That means a greater reliance on in-house manufacturing, and a lesser reliance on contract manufacturers. The company is building or acquiring factories here and abroad, and reorganizing its management team to better handle a vertically integrated structure. The company hopes to bring 65 percent of its manufacturing in-house by 2015, and has already invested $200 million in the transformation over the last few years.
Sean Moloughney, Editor, "Herbalife’s Strategic Transformation", Nutraceuticals World, July 02, 2013, © Rodman Media
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