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Henkel Plans To Expand Personal Care Business In China's Smaller Cities

September 12, 2013: 12:00 AM EST
Henkel AG plans to expand its hair care and skincare business in China to include smaller cities outside Beijing and Shanghai. CEO Kasper Rorsted said the company will invest significantly to increase the share of its consumer business in the company’s total business in China from its current 20 percent to 30 percent. At present, adhesives account for 80 percent of the company’s revenue in China. Henkel aims to increase its revenue to €20 billion in 2016 from €16.5 billion in 2012, with half of sales coming from markets that include Latin America and Asia-Pacific region.
Bloomberg News , "Henkel to Expand Beauty Care Business in Smaller Chinese Cities", Businessweek, September 12, 2013, © Bloomberg L.P.
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