We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Henkel Plans To Expand Personal Care Business In China's Smaller Cities

September 12, 2013: 12:00 AM EST
Henkel AG plans to expand its hair care and skincare business in China to include smaller cities outside Beijing and Shanghai. CEO Kasper Rorsted said the company will invest significantly to increase the share of its consumer business in the company’s total business in China from its current 20 percent to 30 percent. At present, adhesives account for 80 percent of the company’s revenue in China. Henkel aims to increase its revenue to €20 billion in 2016 from €16.5 billion in 2012, with half of sales coming from markets that include Latin America and Asia-Pacific region.
Bloomberg News , "Henkel to Expand Beauty Care Business in Smaller Chinese Cities", Businessweek, September 12, 2013, © Bloomberg L.P.
Domains
China Business
Focus Areas
Sectors
Personal Care
Market News
Marketing
Geographies
Worldwide
Asia-Pacific
China
Categories
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.