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Helped By Early Presence In China, Procter & Gamble Posts 19% Growth In The Country

October 29, 2012: 12:00 AM EST
Procter & Gamble chief financial officer Jon Moeller said P&G, which has a $3.5 billion to $4 billion business in China, grew its business in the country 16 percent in the last fiscal year. While P& and main rival Unilever are about the same size in Asia, P&G is more than twice the size of Unilever in China. Early investment, insight-driven marketing, and product innovation helped P&G expand its China business, according to Moeller. Significantly, P&G relocated the global headquarters of its beauty and baby-care businesses to Singapore, its Asian business hub. Also, P&G's introduction of skin-whitening products from Olay and SK-II has taken advantage of Asian mentality that fair skin is beautiful.
Anita Chang Beattie , "Early Foothold in China Pays Off", Advertising Age, October 29, 2012, © Crain Communications
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