We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Growth Slows In Global Vitamin, Supplement Market, But There Are Bright Spots

November 1, 2010: 06:09 AM EST

The $68 billion global market for vitamins and dietary supplements is growing more slowly these days, though certain product categories and countries report strong sales. The enduring recession, regulatory problems and product saturation in older markets have all contributed to slower overall growth, according to Euromonitor. Nevertheless, certain supplement categories – fish oils, lutein and zeaxanthin, glucosamine and probiotics – report double-digit growth. Buoying the success of these products is strong awareness among aging Baby Boom consumers of the scientific evidence supporting their health benefits. A notable trend is the popularity of combination supplements, such as fish oil blended with CoQ10 or tocotrienols. The $20 billion U.S. market and $8.2 billion Chinese market are posting healthy growth trends, while the No. 2 market, Japan at 15.3 billion, is showing flat growth, due in part to a regulatory clampdown on health claims.

Peter Zambetti , "The International Market: Most Regions Sail Steadily Forward", Nutraceuticals World, November 01, 2010, © Rodman Publishing
China Business
Focus Areas
Food Business
Health & Wellness
North America
Latin America
United States of America
Legal, Legislation, Regulation, Policy
Market News
Products & Brands
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.