We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Government Foils Coca-Cola Bid For Chinese Juice Maker

July 10, 2009: 09:06 AM EST

Coca-Cola executives were disappointed when the Chinese government put an end to its $2.4 billion quest to acquire China’s top juice manufacturer Huiyuan Juice. But that didn’t dim its enthusiasm for the giant marketplace. A company exec said Coca-Cola regrets the government’s decision, and is “reassessing” its options. “Yes,” a company exec said, “we now have to compete with them." Among the options: launching one of its own juice drink brands, such as Simply Orange or Cappy, to compete against Huiyuan. Or marketing a pure juice product.

Samuel Shen and Ben Blanchard, "Coke eyes own pure fruit juice brand in China", Reuters, July 10, 2009, © Thomson Reuters
China Business
Focus Areas
Regulation & Legislation
Companies, Organizations
Deals, M&A, JVs, Licensing
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.