Global Consumer Buying Trends Stifle Juice Sales

Global juice sales grew two percent in 2012, but that’s a slip from the three percent growth experienced during the previous five years, according to researcher Euromonitor. Sales of juices dropped in three of the top ten global markets, including the United States (a five percent drop). High prices have suppressed  per-capita consumption significantly. Other negative factors: fierce competition from energy drinks and beverages offering “well-defined functionality”, and consumer concerns about sugar consumption. A more positive picture emerges in the developing countries, though growth is still “bumpy”. Per-capita purchases are down in key countries because of the availability of fresh juices. Nevertheless, growth opportunities abound for beverage manufacturers, Euromonitor says.