Germany’s METRO Finds Success With Wholesale Formula In China

German grocery wholesaler METRO Cash & Carry continues to successfully expand in China, adding four new business-to-business stores this year in two provinces for a total of 42 nationwide. The outlets serve the needs of hotels, restaurants, caterers, other companies and institutions, and small- and medium-sized retailers. China is a lucrative market, ripe for expansion, according to this China Daily report, with METRO already experiencing 15 percent annual growth in turnover. Hoping to further entrench itself in the region, METRO plans to launch five new brands exclusively in the Chinese market.