Future Of China’s Bakery/Cereals Market Looks Rosy

Market researcher Canadean predicts that China’s bakery and cereals market will be the second most valuable – at $47 billion -- in the world after the U.S. by 2018. The market is already the largest in volume. Per capita consumption of bread and cereals is still low, according to the researcher, which notes that the average Chinese has only 92 bakery and cereals “occasions” a year, far lower than Europe. The average German has 731 such occasions a year. Cakes, pastries and sweet pies currently account for 43.9 percent of China’s market share.