Foreign Companies Still Lead China's Beauty And Personal Care Market, Report Says

Multinational corporations continue to lead the beauty and personal care market in China, according to a report by Euromonitor International. Data showed the top 5 companies in the market in 2011 were Procter & Gamble, L'Oréal, Shiseido Co Ltd, and Amway Corp. The report also revealed that the market has continued its strong growth, driven by increasing consumer demand and disposable income levels. MNCs also outperformed local competitors in terms of marketing and product development. For example, Unilever opened its $47.5 million laundry and toothpaste manufacturing facility in Meishan, Sichuan province.