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Fine Lines Top Beauty Concern For Young Mothers In China, Kantar Worldpanel Says

July 20, 2016: 12:00 AM EST
In China, 47.4 percent of young mothers between the ages 26 and 36 said “fine lines” was their top beauty-related concern, according to Kantar Worldpanel China. Data from the market research firm revealed only 28.5 percent of married women in the same age group but without children made the same choice. Concerning “wrinkles,” 31.4 percent of young mothers said this was a concern, while only 8.8 of their childless counterparts said so. Also, 15.5 percent of young mothers said they were worried about “chapped or cracked lips,” compared with only 10.8 percent of the non-mothers. “Dark circle under the eyes” and “puffy eyes” were also bigger concerns for young mothers than for those without children.
Elaine Liu , "Young Chinese mums rely on big brand", Kantar Worldpanel China, July 20, 2016, © Kantar Worldpanel China
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