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European E-Commerce Companies Join China's International E-Commerce Expo For First Time

April 11, 2016: 12:00 AM EST
Leading e-commerce platforms from Europe are participating in the 2016 China International Electronic Commerce Expo. European e-commerce companies’ participation in the event is a first for the industry event. Bol, the largest online retailer in the Netherlands; Ricardo, the leading online shopping mall in Switzerland; and Zalando, a popular website selling shoes and fashion in Germany, are attending the event, due to huge demand for China-made products in their respective markets.
"China Exclusive: European countries debut at China Int'l E-commerce Expo", Xinhua English.news.cn, April 11, 2016, © Xinhua, english.news.cn
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