Estee Lauder's Price-Cutting Move Puts Marketers' Pricing Strategies In China Under Scrutiny

Estee Lauder's reduction of the prices of its Clinique cosmetics in China attracted attention into foreign companies' pricing strategies for their products in China and overseas markets. Estee Lauder said the price cut was part of efforts to narrow the price gap between China and other markets, and to promote local consumption and improve its ability to compete in the market. The rise of the Internet and how it provides consumers with access to information have limited marketers' ability to implement discriminative pricing.