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Estée Lauder Revs Up Revenue By Consolidating Product Lineups And Remaining Focused On Premium Market

September 18, 2013: 12:00 AM EST
Premium cosmetics company Estée Lauder reported its profit grew 84 percent for the fiscal year ending June 31, 2013, with total net sales breaking US$10 billion for the first time. Several factors helped drive the company’s revenue growth including focusing its resources on reduced number of product lineups and a conservative approach to expanding into emerging markets, including China and Brazil. Also, the company has focused on raising awareness for its brands in medium-sized cities in China and Brazil and on promoting its prestige brands instead of expanding significantly into the mass market.
Rob Walker, "It’s a Beautiful World for Super-Premium Brands", Euromonitor International, September 18, 2013, © Euromonitor International
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