We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Emotions Playing Bigger Role In Consumer Buying Decisions In China, Study Shows

December 16, 2013: 12:00 AM EST
Emotional factors are increasingly becoming an important influence on consumer buying decisions in China’s tiers 1–4 cities, according to market research firm GroupM. Of the 22 product categories covered by the study, such as automobile, cosmetics, skincare, and electronics, emotional drivers played the leading role in determining which products to buy, data from the Shan Hai Jin 2013 survey revealed. Results of the study also revealed Chinese consumers’ level of sophistication is rising, understanding their consumption behavior must rise above conventional tiers, geography, demographics, and social groups. Brands need to keep in mind that emotions play a significant role in promoting brand loyalty, especially among consumers in tiers 1 and 2 cities.
"Chinese consumers get more emotional", GroupM China, December 16, 2013, © WPP
China Business
Focus Areas
Personal Care
Market News
Market News
Developed by Yuri Ingultsov Software Lab.