We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Dove Hair China Launches Online Campaign Calling On Women To Be Proud Of Hairstyle

January 18, 2017: 12:00 AM EST
Unilever's Dove Hair China brand launched its “My hair: It has to be my way” online campaign in the country. Featuring various women of different ages and highlighting the brand's “Real beauty by real women” brand slogan, the campaign seeks to empower women to remain true to themselves by coming out with their individual choice of hairstyle. Developed by Ogilvy & Mather Shanghai, the campaign includes an online movie, social media content, and follow-up videos featuring Chinese women sharing their hairstyle stories.
Inti Tam, "Dove Encourages Women to Wear Their Hair with Pride", Marketing-Interactive, January 18, 2017, © marketing-interactive.com by Lighthouse Independent Media
China Business
Focus Areas
Personal Care
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.