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Different Skincare Concerns Occupy Consumers' Mind In China, Japan, And Korea

November 17, 2015: 12:00 AM EST
Consumers in China, Japan, and South Korea have different concerns and issues as far as skin care is concerned. For example, consumers in China are focused on the preventative treatment of skin ageing, while Korean consumers are more reactionary, treating damage as it appears. In Japan, consumers tend to “work alongside” with the ageing process.
Michelle Yeomans, "A look at China, Japan and Korea's priorities in skin care", Cosmetics Design , November 17, 2015, © William Reed Business Media SAS
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