Demand Grows For Anti-Pollution Haircare Products In China

Haircare brands are launching products with claims of anti-pollution features in China. Growing consumer demand for anti-pollution haircare products is a global trend, with data from Mintel GNPD showing an increase of 6 percent in new haircare products that include an anti-pollution claim from 2012 to first quarter of 2016. Schwarzkopf, for example, launched its Purify & Protect range of haircare products aimed at Chinese consumers concerned with air pollution’s impact on their hair. To promote the product range, Schwarzkopf partnered with MOJI, China’s most popular weather forecast app.