Demand For Men's Skincare Products Drives Overall Market Growth In China

China's market for men's skincare products, currently valued at $974 million, is forecast to grow to $1.2 billion by the end of 2014 and $2.5 billion by 2019. Although the women's skincare segment, estimated to be worth $107.6 billion in 2013, is more than 30 times larger than the men's market, it is expanding only at a CAGR of 4.8 percent. In contrast, the men's market is growing at a 9.4 percent CAGR. Data revealed the men's facial products market, for example, grew at a CAGR of 20.1 percent from 2009 to 2014. For male consumers in China, the most popular products are shampoo, facial cleansers, and lotions.