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Demand For Men's Skincare Products Drives Overall Market Growth In China

November 27, 2014: 12:00 AM EST
China's market for men's skincare products, currently valued at $974 million, is forecast to grow to $1.2 billion by the end of 2014 and $2.5 billion by 2019. Although the women's skincare segment, estimated to be worth $107.6 billion in 2013, is more than 30 times larger than the men's market, it is expanding only at a CAGR of 4.8 percent. In contrast, the men's market is growing at a 9.4 percent CAGR. Data revealed the men's facial products market, for example, grew at a CAGR of 20.1 percent from 2009 to 2014. For male consumers in China, the most popular products are shampoo, facial cleansers, and lotions.
Emma Le Marchand, "China skin care market driven by male beauty products", Companies And Markets, November 27, 2014, © Vertical Edge Limited
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