Demand For Korean Cosmetics In Chinese-Speaking Countries Keeps Rising, Study Shows

Nielsen said 40 percent of consumers in China, Hong Kong, Taiwan, and Singapore who bought Korean beauty products were planning to spend more in the next months. Results of the market research firm's survey of 1,900 women in these countries revealed six of 10 consumers have only recently discovered Korean beauty brands in the past two years. Data also revealed that among the respondents, the leading reason for the popularity of Korean cosmetics was the perception that Korean-made beauty products were “new and trendy.” Consumer preference for buying cosmetics from conventional outlets, such as department stores and duty-free stores, has made South Korea a top travel destination among Chinese-speaking consumers.