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Danone’s New Plant-Based Sports Drinks, Powders Debut In China

May 21, 2020: 12:00 AM EST
Danone is targeting sports enthusiasts and exercise fans in China with a new plant-based sports nutritional beverage Vega One Sport and other Vega One plant protein powders sold online. Vega One has no artificial colors or artificial sweeteners, carries a U.S. non-GMO Certification, and has passed NSF Certified Sport international sports banned substance testing. Danone depends on China for at least ten percent of its global sales achieved a revenue growth of around 2.6 percent worldwide in 2019, The company hopes to increase plant-based sales worldwide from $2.19 billion in 2019 to around $5.5 billion by 2025. According to Nielsen, Danone led the world’s plant-based products in 2018.[Image Credit: © Danone S.A.]
Hope Lee, "Danone launching plant-based sports beverages in China", ihsmarkit.com, May 21, 2020, © IHS Markit
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