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Danone’s New Honest To Goodness Non-Dairy Creamer Brand Targets Younger Market

March 15, 2021: 12:00 AM EST
As more consumers brew coffee at home, the company hopes its new line of plant-based creamers will appeal to younger coffee drinkers looking for sustainable and transparent sourcing. Gen Z coffee drinkers, who consume about 28 billion cups of coffee a year, are looking for transparency in product sourcing, while Millennials are committed to sustainability: 75 percent shop with the environment in mind. In the 52 weeks ended Feb. 20, sales of non-dairy coffee creamers are up 32 percent from the same period a year ago, according to Nielsen data. Danone’s Honest to Goodness brand is partnering with environmental organization EarthDay.org, in an effort to promote sustainability by planting trees in Madagascar.
Katie Tsai, "Danone looks to grab more coffee creamer sales with launch of plant-based Honest to Goodness brand", CNBC, March 15, 2021, © CNBC LLC
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