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Danone Launches Line Of Healthy Ageing Powder Drinks In China

July 26, 2022: 12:00 AM EST
Danone has launched Ganmai in China, a line of three healthy ageing powder beverages, to promote healthy aging in consumers aged over 40 by providing necessary nutrients. Ganmai was developed by the Danone Open Science Research Center for Life-Transforming Nutrition in collaboration with global and Chinese Scientific experts and combines Western medicine with Traditional Chinese Medicine. The three beverages support different functions and are designed to be consumed at different times of the day - the 7am Probiotics Fiber Powder Drink for gut and immune health, the 2pm Multi Protein Light Drink for mobility, and the 9pm Nutritional Evening Drink for sleep and brain health. The products are made using ingredients including pre/probiotics, collagen peptides, and GABA. Ganmai is currently only sold online via Tmall and Douyin – the Chinese version of TikTok. Danone has also launched a Ganmai digital health tool for consumers to customize and track their own functional nutritional performance.
Tingmin Koe, "Triple tipples: Danone’s three latest healthy ageing powder drinks in China launched on Tmall, Douyin", Nutraingredients-asia.com, July 26, 2022, © William Reed Ltd
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