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Costco Enters China Market Via Alibaba's E-commerce Door

February 7, 2015: 12:00 AM EST
Retailer Costco launched its business in China by opening a store on e-commerce company Alibaba's Tmall Global platform. Refusing to follow the lead of other foreign-owned retailers, which launched their brick-and-mortar retail stores in the country, Costco focused instead on online sales. During its first month of operations, the company reported $6.4 million in sales. Costco's partnership with Tmall Global offers several advantages, including the ability to operate without the need for local storage facilities and the need to secure business licenses.
Eshna Basu, "Costco Wholesale Corporation Enters China the Smart Way", Motley Fool, February 07, 2015, © The Motley Fool, LLC
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