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Cosmetics Brands From US And France Dominate Asian Beauty Market

May 18, 2012: 03:38 AM EST
Brands from the United States and France are dominating the Asian cosmetics market, according to GDM Group USA CEO Judith Higgins and her partner Chris Han. The marketing specialists said that online sales and the use of celebrity endorsers are the most effective means of building up new brands in the market. Total sales of cosmetics in China are expected to reach RMB 220 billion, or $34.7 billion, by 2015. Higgins and Han said that in communicating with Asian consumers, cosmetics companies should make their target audience feel important. For example, L'Oréal used the slogan "Because You're Worth It."
Katie Nichol , "Asian beauty market dominated by brands from France, says expert ", Cosmetics Design, May 18, 2012, © William Reed Business Media SAS
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