We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Cosmetics Brands From US And France Dominate Asian Beauty Market

May 18, 2012: 03:38 AM EST
Brands from the United States and France are dominating the Asian cosmetics market, according to GDM Group USA CEO Judith Higgins and her partner Chris Han. The marketing specialists said that online sales and the use of celebrity endorsers are the most effective means of building up new brands in the market. Total sales of cosmetics in China are expected to reach RMB 220 billion, or $34.7 billion, by 2015. Higgins and Han said that in communicating with Asian consumers, cosmetics companies should make their target audience feel important. For example, L'Oréal used the slogan "Because You're Worth It."
Katie Nichol , "Asian beauty market dominated by brands from France, says expert ", Cosmetics Design, May 18, 2012, © William Reed Business Media SAS
Domains
China Business
Focus Areas
Sectors
Personal Care
Marketing
Geographies
Worldwide
North America
EMEA
Asia-Pacific
United States of America
Europe
China
Japan
France
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.