Consumer FMCG Spending Growth Continues In China, Report Says

Consumers in China bought 2.2 percent more FMCG products during the 12-week period ending December 2, 2016, compared with the same period in the previous year, according to Kantar Worldpanel China. Data from the market research firm showed online spending grew 50 percent during the period, which includes the Double 11 festival. For the four-week period ending December 2, 2016, ecommerce penetration grew to a record 20.5 percent, driven by Double 11 festival spending.