Coke’s Summer Ads Feature Youth-Oriented Labels

Coca-Cola’s new summer “Share a Coke” ad campaign in China features bottles designed to attract the country's youth. Decorated with symbols and phrases used routinely by young people, the bottles are known as “code bottles.” Campaign unveils 37 distinct labels that show emoticons, numbers, characters and graphics. One code is the number 521, used by Chinese youth to say “I Love You.” Two films featuring the special bottles will be shown on social media platforms and TV. One stars celebrity Lu Han, who has 32 million social media followers. [Image Credit: © Coca-Cola Co. ]