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Coke Ad Campaign Speaks To Young Chinese In Their Special “Code”

June 19, 2017: 12:00 AM EST
New Coca-Cola bottles – known as “code bottles” – targeting young Chinese were introduced as part of a summer ad campaign produced with the McCann Worldgroup Shanghai agency. The bottles are decorated with emoticons and phrases used routinely by young people in China. The campaign is bolstered by two films -- one with celebrity Lu Han (left) -- featuring the code bottles. They will run on social media platforms and TV.
Angel Tang, "Coca-Cola’s new packaging in China targets young segment", Marketing Interactive, June 19, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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