Coca-Cola’s Video “Message Of Friendship” Shows Solidarity With Muslims

A Coca-Cola video showing a passerby offering a Coke to a Muslim woman – “a victim of harsh stares and mockery” – who is ending her day of fast during Ramadan was intended to be “a simple but universal message of friendship, kindness, solidarity and inclusiveness with millions of Muslims.” Reaction on the internet was mainly positive – commenters called it “moving” and “meaningful” – but naysayers noted that Coke is “not an ideal beverage to breakfast with as it is unhealthy.” A Coca-Cola spokesman, nevertheless, said sharing a Coke brings people closer and the company’s beverages are enjoyed in Muslim communities everywhere at the end of each day of the Ramadan fast.