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Coca-Cola Unveils BodyArmor Hydration Beverage On China’s Tmall Platform

November 5, 2019: 12:00 AM EST
Coca-Cola China is introducing a second hydration sports drink – Powerade debuted there earlier this year – using its Chinese language Tmall store. The company said that by introducing BodyArmor on Tmall it is taking advantage of China’s digital eco-system and range of e-commerce platforms “to expand our touch points with consumers.” BodyArmor is sold in the Coca-Cola Tmall store at premium retail prices of $15.30 for a pack of six bottles and $30.60 for 12 bottles. The regular variant comes in 11 flavors, including pineapple coconut and strawberry banana. Two other variants – BodyArmor Lyte and BodyArmor Sportwater are not yet available in China. Coca-Cola purchased a minority stake in BodyArmor in August 2018; it is managed by the company’s Venturing and Emerging Brands (VEB) investment unit.[Image Credit: © BA Sports Nutrition, LLC]
Pearly Neo , "Sports exclusive: Coca-Cola China banks on e-commerce to market BodyArmor ", Beverage Daily, November 05, 2019, © William Reed Business Media Ltd
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