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Coca-Cola Offers Customized Beverage Bottles, Gift Boxes On China’s Tmall

October 17, 2018: 12:00 AM EST
Coca-Cola is launching customized bottle and gift box production on Alibaba's Tmall. The company’s custom-made gift boxes will be limited globally to 30,000 bottles. At the consumers can customize bottles and gift boxes according to their tastes. Peach, lemon, vanilla and classic flavors can be included in the gift box for Tmall. Consumers can match and combine the two or four bottles for the gift boxes, and use the limited stickers of the gift box to further personalize it. Coca-Cola said this is the first time it has applied C2B customization. 
"Coca-Cola to launch C2B customized drink for Tmall’s customers on double 11", China Knowledge , October 17, 2018, © www.chinaknowledge.com
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