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Coca Cola Gets into Chinese Medicine

February 1, 2008: 12:00 AM EST

Coca Cola has invested $80 million in the Academy of Chinese Medical Sciences in Beijing, initially to develop drinks incorporating Chinese herbs and formulas. The academy is affiliated to the Ministry of Public Health, and Coca Cola is the first foreign company to be allowed to use the institute. China is the company’s fourth biggest market, with sales doubling since 2002 and accounting for five percent of global sales.
Shane Starling, "Coca Cola Invests in Traditional Chinese Medicine", Functional Ingredients, February 01, 2008, © Penton Media, Inc.
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