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Coca-Cola China Introduces Coconut-Flavored Sprite

July 4, 2019: 12:00 AM EST
Coca-Cola Company in June launched a coconut-flavored Sprite variant in China that contains 2.5 percent coconut water and zero sugar. The launch of Sprite Coconut involved all channels across most of the provinces in the country at a recommended retail price of $0.87 in convenience stores and $0.70 in other retail outlets. A Coca-Cola spokesman said the new launch would bring “new brand touchpoints to consumers through product innovations.” Recent Coke innovations in China included Sprite Fiber+, launched last year. The soft drink contains 7.5 g of dietary fiber, or 30 percent of the suggested daily fiber amount.
Tingmin Koe , "Sprite Coconut: Coca-Cola bringing ‘new brand touchpoints’ to the China", Food Navigator Asia, July 04, 2019, © William Reed Business Media Ltd
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