Chinese Women's Income, Household Authority On The Rise, Nielsen Study Shows

In China, women's contribution to family income has increased from 20 percent in 1980 to 50 percent in 2013, according to market research firm Nielsen. China accounts for seven of the top 13 richest self-made women in the world, and 86 percent of mothers in the country believe the future holds new opportunities and financial stability for their daughters. These gains in income have greatly enhanced women's role in household decision making, including purchasing decisions. Marketers must recognize and adapt to this trend, including how they connect with Chinese women. Nielsen's research revealed 27 percent of women follow their favorite celebrities on social media everyday and 54 percent of women trust social media postings.