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Chinese Consumers Turn Against J&J, China's Dominant Baby Care Supplier

April 27, 2009: 04:50 AM EST

China's consumers are shunning Johnson and Johnson following allegations in the US of formaldehyde and dioxane in the company's baby bath products. A poll by advertising and media group ifeng.com showed that three-quarters of respondents said they had stopped buying J&J. According to Euromonitor, J&J accounted for almost 70 percent of baby care products sales in 2008 in China, dwarfing its nearest rival, the Chinese company Tianjin Yumeijing, which had 8 percent. The baby care products market is forecast to be worth $450 million in 2009, according to Euromonitor. Chinese parents spend around 30 percent of household income on their children up to the age of 14.

Andrew Moody, "Consumers worried about Johnson & Johnson", China Daily, April 27, 2009, © China Daily Information Co (CDIC)
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