Chinese Consumers Turn Against J&J, China's Dominant Baby Care Supplier

China's consumers are shunning Johnson and Johnson following allegations in the US of formaldehyde and dioxane in the company's baby bath products. A poll by advertising and media group ifeng.com showed that three-quarters of respondents said they had stopped buying J&J. According to Euromonitor, J&J accounted for almost 70 percent of baby care products sales in 2008 in China, dwarfing its nearest rival, the Chinese company Tianjin Yumeijing, which had 8 percent. The baby care products market is forecast to be worth $450 million in 2009, according to Euromonitor. Chinese parents spend around 30 percent of household income on their children up to the age of 14.