Chinese Consumers Spending More On Healthful Snacks

July 22, 2020: 12:00 AM EST

Thanks largely to the stay-at-home lifestyle enforced by the COVID-19 pandemic, China's snack market is expected to grow rapidly in the coming years with a major trend toward fresh and healthful food, according to Beijing-based think tank EO Intelligence. The sales volume of China's snack market will reach three trillion yuan ($429 billion) in 2020 and surpass four trillion yuan ($572 billion) in 2025. Seventy-one percent of survey participants said snacks are important to their physical and psychological health; and more than 85 percent of snack-loving Millennials said freshness and healthful qualities are priorities in choosing snacks. Another report by U.K.-based Barclays Bank said Generation Z consumers pay a lot of attention to snack nutrition and prefer plant food.[Image Credit: © Nestlé]

Zheng Yiran, "Consumer spending on healthy, fresh snacks rises", China Daily European Edition, July 22, 2020, © China Daily Information Co (CDIC)

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