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Chinese Beverage Shoppers Increasingly Prefer High-End Bottled Waters

September 6, 2017: 12:00 AM EST
China’s upscale beverage buyers are turning away from sugar-sweetened soft drinks toward more healthful bottled water. Over the past half-decade, the bottled water market in China grew 12 percent a year on average, to a current value of $9.1 billion. It is forecast to reach $13.3 billion by 2021. Consumers are not just buying more bottled water (i.e., 25,906 million liters in 2016), they are buying premium, high-end brands considered healthier and better tasting. High-end brands are grabbing an increasingly larger share of the leading category: 400- to 800-milliliter sizes.
Shi Jing, "Thirst for chic bottled brands", China Daily, September 06, 2017, © China Daily Information Co (CDIC)
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