China's Prestige Personal Care Buyers Buy Online, Study Reveals

In China, 68 percent of consumers buy prestige personal care products online, according to market research firm Bomoda. Data from the report “China Prestige Beauty Blueprint” revealed about 80 percent of consumers have bought beauty products from overseas; however, around 70 percent said they use local online stores. Also, the average buyer of prestige beauty products is 31.9 years old with annual household income at $72,540. Mostly women, these consumers have full-time job, married, and 51 percent of them living in Tier 1 cities, such as Shanghai, Beijing, and Guangzhou.